Redefine your
Brand's trajectory

At SUMParts, we recognise that the core of a successful business lies in the intricacies of its brand. In a world where every detail matters, we’re here to guide you through the journey of building, positioning, and developing a brand that withstands the test of time.

Our vision, embedded in our service offerings, ensures that we are not just a service provider but a strategic partner throughout your brand’s journey. Whether you’re undertaking a turnaround, re-positioning, or launching your brand, we are here at every part, ready to contribute to the sum of your business success.

OUR SERVICES

Product
Launch

Embarking on a new venture is akin to a grand journey. At SUMParts, we specialise in launching brands with impact. Whether you're stepping into the market for the first time or introducing a new facet of your business, our expertise ensures your brand launch is not just an event but the inception of a compelling narrative.

    • Developing a 360 plan with all stakeholders to ensure maximum synergy and impact

    • Creating out-of-the-box events and campaigns to stand out from the crowd

    • Reviewing media assets to ensure a consistent and impactful message

    • Ensuring the product is pitched to the right audience with the right intensity for sustainable and long-term growth

    • Creating a Playbook for ongoing product launches

    • Strategic planning to maximise market share

    • Product Segment market analysis to identify potential market share

Brand
Positioning

Helping brands is at the core of our vision, and brand positioning is a pivotal part of that support. Whether your business is experiencing growth, undergoing a restructuring, or entering a new market, SUMParts provides the strategic guidance needed to carve your niche. We understand that each transition is unique, requiring a tailored approach to ensure your brand's relevance and success.

    • Define growth with a turnaround strategy and implementation plan

    • Developing retail and people initiatives to improve instore results

    • Retail Excellence and Customer Relationship Management upgrading

    • Training and coaching programs for Head Offices and Stores

    • Organisation evaluation and restructuring

    • Store network expansion and rationalisation

    • China and Asia market entry/expansion (strategic plan, E-commerce, store network)

    • Brand pitching and fundraising

Business
Development

The journey of building a brand is dynamic, filled with transitions, mergers, expansions, and optimisations. SUMParts is your partner through it all. Our expertise extends beyond mere development—it encompasses transformative support. We stand by your side, ensuring that every phase of your brand's development is met with practical solutions.

    • Brand equity and brand position analysis

    • Devising a step-by-step plan for repositioning

    • Developing consistent image and aesthetic across all brand touchpoints

    • Competitor analysis to sharpen positioning

    • Luxury brand best practice workshops (how luxury builds strong brands)

    • Elaborating strategic plans to enable a higher positioning

    • Store image and layout upgrading

    • Building a positive image and culture to attract talent

Testimonials

“I admired his creativity in approaching difficult scenarios and turning them into great results for the company. I was never surprised to see Mitchell building a fantastic career within our fascinating industry.
Mitchell will provide fantastic value to almost any organisation!”

Knut Brokelmann,
Member of the Executive Board at KATAG AG

“Thorough leadership and strong client insights combined with bold team engagement. I would recommend Mitchell to any client centric company that aims to engage better with clients and optimize its experience and results.”

Ramon Ros,
President & CEO at Louis Vuitton China